Everyone can be a hero

The re-band of this blood donation bus was drastic. The problem we were trying to solve was how to get people to notice this bus. Statistically, 30 minutes of a person time donating blood can save three lives. Also an important part of this re-brand was to make sure people knew that the blood donated, stayed local. I came up with the idea that anyone can be a hero to their neighborhood. I chose the style of art to be a classic Roy Lichtenstein comic design to play up the the super hero aspect with shocking bold colors. Drawn to highlight the local historic and well-known locations throughout Fort Collins we made this bus a visual treat for its locals.