Shining a light
The Shine campaign came from a very special place. It was inspired by a slam poet who spoke about the moments when you are facing life under extraordinary odds and you keep fighting. Shine is about finding those moments that make you happy, proud, inspired and how they can guide you to a better place. We know that disease and injuries can be difficult and we want to not highlight the struggle so much as we want to celebrate lives and each of those special moments that make life worth living.